Victoria Allen

Marketing Promotions Specialist

About

Highly analytical and creative Marketing Promotions Specialist with 8+ years of progressive experience driving impactful promotional campaigns and optimizing marketing operations. Expert in leveraging data-driven insights, generative AI, and cross-functional coordination to enhance brand visibility, streamline workflows, and boost customer engagement. Proven ability to manage complex projects from concept to launch, delivering measurable results in e-commerce and retail environments.

Work

Ace Hardware Corporation

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Marketing Promotions Specialist

Oak Brook, Illinois, US

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Summary

Led strategic promotional campaigns and operational workflows for a major retail corporation, integrating advanced AI tools to optimize marketing communications and reporting.

Highlights

Directed end-to-end project management and operational execution for diverse promotion builds, ensuring timely delivery and alignment with strategic marketing objectives.

Spearheaded strategic promotion and program launches, crafting compelling copy using generative AI, which enhanced campaign efficiency and audience engagement.

Generated comprehensive weekly and monthly promotional reports, providing critical data-driven insights to Marketing and Merchandising teams to inform strategic decision-making and optimize future campaigns.

Pull'R Holding Company LLC

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Marketing Specialist

Schaumburg, Illinois, US

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Summary

Developed and managed digital content strategies and critical data infrastructure for four distinct brands, significantly enhancing e-commerce presence and operational accuracy.

Highlights

Created engaging visual and written content for brand initiatives using Adobe Creative Suite and Procreate, increasing brand visibility and supporting marketing goals.

Edited and optimized product photography for e-commerce platforms, including The Home Depot, improving online presentation and potentially boosting sales conversion.

Managed the entire item data management system across four brands for The Home Depot, ensuring data accuracy and consistency critical for inventory, pricing, and online listings.

Pull'R Holding Company LLC

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Sales Assistant

Schaumburg, Illinois, US

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Summary

Supported sales operations for a major retail supplier, managing critical data and inventory processes that contributed to significant annual revenue.

Highlights

Generated and analyzed sales reports for $60M in annual sales, providing key insights to sales leadership for strategic planning and performance tracking.

Managed comprehensive inventory for HomeDepot.com, optimizing stock levels and ensuring product availability to meet customer demand and sales targets.

Developed and maintained the entire company's internal item database, ensuring data integrity and accessibility for efficient sales and operations functions.

Pull'R Holding Company LLC

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Customer Service Representative

Schaumburg, Illinois, US

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Summary

Provided front-line customer support and administrative services, ensuring accurate order processing and efficient resolution of inquiries and returns.

Highlights

Processed a high volume of customer orders and accurately managed data entry, contributing to streamlined operations and positive customer experiences.

Generated detailed product quotes and efficiently processed returns, resolving customer issues and maintaining high levels of satisfaction.

Developed strong foundational skills in customer relationship management and operational efficiency within a fast-paced retail environment.

Skills

Marketing & Campaign Management

Promotional Campaign Execution, Strategic Communications, Copywriting, Event Planning, Customer Experience.

Data & Analytics

Data Management, Reporting, SAP Netweaver, Microsoft Power BI, Microsoft Smartsheets.

Project Management & Operations

Project Management, Process Development, Returns, Customer Support.

Digital Tools & Platforms

WordPress, Constant Contact, Adobe Creative Suite, Procreate, Microsoft Copilot, Typography, Photo Editing, Mockups, Microsoft Copilot.